My Favorite Thing About Valentine's Day Was the Day After

When I was in college, my favorite thing about Valentine’s Day was the day after. 

My roommate and I would go to multiple stores and scoop up all the marked-down bags of conversation hearts. 

For days, we’d eat handful after handful of those chalky, pastel hearts until there were no more to be found anywhere in town.

Fat-Free Food Rule
I ate the candy with gusto not only because I enjoyed its taste (unsurprisingly, my favorite childhood candy was Necco Wafers) but also because it was fat-free. 

This was the fat-free era and like many others who were also following this latest diet trend, I had a food rule that my diet should contain as little fat as possible. 

Practically everything I ate was low-fat or fat-free from yogurt, cream cheese and ice cream to salad dressing, rice cakes and cookies (hello, Snackwell's!).

Since the conversation hearts contained zero fat, I was able to enjoy them without my internal Food Police berating me and making me feel guilty like it did when I consumed so-called "bad" foods.

Scarcity Mindset
Looking back at my love affair with conversation hearts, I can now see that another factor was at play: scarcity. 

Because the Valentine’s Day candy was only available for a few weeks a year, it triggered a scarcity mindset. (Unlike today, you couldn’t buy conversation hearts year-round online—internet shopping wasn’t even a thing yet.)

When something we need or desire is scarce or under the threat of scarcity, it’s a natural human response to want to get as much of it as possible as fast as possible before it’s gone. 

We’re simply trying to ensure our needs are met. Doing so feels essential to our safety and survival, even with something as unessential as conversation hearts. 

Understandably, we saw the scarcity mindset big time with many different things during the pandemic, especially in the early days when folks panicked over items like toilet paper. Many of us who never worried much about having enough toilet paper were suddenly frantically buying a ton more than we ever had before.

Spotting Scarcity
It’s helpful to understand when scarcity is playing a role with something you’re eating. 

Otherwise, you may mistakenly believe that you’re out of control, that you lack willpower and self-discipline, that you can’t be trusted with the food and should never have it again. After all, this is what diet culture teaches us to believe. 

The scarcity you’re experiencing may be intentional, such as purposefully restricting certain foods, like bread or sweets. 

It could also be unintentional, such as only having access to a particular food for a limited time perhaps due to supply shortages, budget constraints or a holiday item that only comes around once a year. 

If I had access to conversation hearts year-round and ate them whenever I wanted, my desire to consume bagfuls of them come Valentine’s Day would have been much less. 

By enjoying them on a regular basis, I would have habituated to them. Their novelty would have worn off and they wouldn’t have been such a big deal. 

While I may have still sought out marked-down bags the day after the holiday because I loved a good deal (still do!) and the colorful candy with its cute sayings, I likely wouldn’t have felt the need to buy every last bag since scarcity was no longer a factor.

Permission to Be Human
I encourage you to reflect on the role scarcity plays in your relationship with food. 

Can you recall a time when you experienced a scarcity mindset with a particular food? What was that experience like for you? 

Did you find yourself consuming a lot of it due to a sense of deprivation or out of fear that it was going away soon? If so, how did you respond? Did you feel out of control, guilty, ashamed or compelled to make up for it?

Knowing what you know now—that it’s natural human behavior to desire and eat a lot of something that’s scarce—can you treat yourself with understanding, grace and compassion when you experience scarcity eating in the future? 

Above all, can you give yourself permission to be human?

5 Thanksgiving Don'ts

Along with all the yummy food, the Thanksgiving holiday often comes with an unsavory serving of diet culture.

For a satisfying, peaceful eating experience, keep in mind these Thanksgiving don’ts:

1. You don’t have to earn it.
Despite what diet culture wants you to believe, you don’t have to do anything to earn your Thanksgiving meal. You don’t have to do an intense workout or not eat all day to deserve a spot at the table.

2. You don’t have to make up for it.
Just like you don’t have to earn the right to eat, you don’t have to make up for your eating after the holiday by working out extra hard, skipping meals or starting a cleanse or diet.

3. You don’t have to justify.
Whether it’s having seconds or thirds, filling your plate with mostly mashed potatoes, or eating pie for breakfast, you don’t have to justify your choices to anyone. You have the right to eat whatever you want, whenever you want.

(For tips on handling the Food Police in your life, head on over to here.)

4. You don’t have to feel bad.
Diet culture wants you to feel bad, out of control, weak, guilty and ashamed for eating a lot. You don’t.

It’s normal to sometimes eat simply for pure pleasure and to sometimes eat until you're stuffed, especially when enjoying foods that are novel and only around for a brief period

5. You don’t have to participate.
Just like people who avoid discussing religion, politics and money, you don’t have to participate in diet and weight talk.

The easiest way to navigate it, especially when you’re dining with a wide range of people, is to nonchalantly change the subject.

For example, if your uncle starts raving about his latest diet or your mom comments on someone's weight, steer the conversation toward a different topic, such as “I’d love to know what shows everyone is into right now” or “What’s your favorite holiday memory?”

Of course, these five don’ts are helpful to practice not just on Thanksgiving, but every day of the year.

P.S. Consider taking a moment this Thanksgiving holiday to reflect on everything you appreciate about your body, whether it's your arms for enabling you to hug loved ones, your nose and tongue for helping you savor all the yummy food, or your eyes for witnessing the change of seasons.

Do You Play Hide & Eat?

Have you ever played Hide & Eat?

Also known as sneak eating or secret eating, it looks something like this:

As soon as her co-workers leave the room, Kim snatches a handful of leftover cookies and quickly throws them into her bag. She declined them during the meeting secretly hoping there’d be leftovers she could eat alone at home.

Once everyone is asleep, Janice sneaks into the kitchen, quietly opens the freezer door and grabs a pint of ice cream, which she hurriedly eats while standing in the dark.

When Jack goes to the restroom, Jim stuffs the last slice of pizza into his mouth before the waiter comes to clear the table and his friend returns.

Val keeps a stash of chocolate bars hidden in the back of her sock drawer. She eats them in bed while watching TV, then buries the wrappers in the trashcan so her roommates won’t see them.


Perhaps, like me, you can you relate to these stories. During my dieting years, I mastered the game of Hide & Eat!

Why We Play Hide & Eat
There are many very valid reasons why you might play Hide & Eat. Following are just a few.

  • You’ve internalized diet-culture messaging that assigns moral value to food and judges people as good or bad based on their food choices (i.e., if you eat something "bad," you're bad).

  • You don’t want to tarnish your reputation as a “healthy person,” "clean eater” or “dedicated dieter.”

  • You fear it’s unacceptable to eat certain foods (or eat at all) because of the size of your body, what you've already eaten, or your lack of exercise.

  • You don’t want anyone to witness what you believe is a lack of willpower, discipline or self-control.

  • You’re afraid of the external food police making comments about your food choices, like “Do you really think you should be eating that?” or “I thought you gave up sugar!”

  • You love the thrill of rebelling against a restrictive diet or watchful partner or parent, yet don't want to suffer the consequences of getting caught.

  • If no one sees you breaking your food rules or eating a forbidden food, it didn't happen or doesn't count.

  • You’re experiencing an uncomfortable emotion, such as anxiety, sadness, loneliness, and long ago learned to hide your feelings, retreat from the world, and self-soothe with food.


Conditioned to Play
Although it can feel really shameful and embarrassing, your desire to play Hide & Eat is completely understandable.

Most likely, from a very young age, you’​​​​​​​ve been conditioned (like most of us) by our insidious, pervasive diet culture to believe that much of your value and worth is determined by your size, shape and what’s on our plate.

This deeply ingrained, shame-triggering social construct can easily compel you to hide any behavior that could potentially be considered bad and ultimately jeopardize people’s perception and acceptance of you.

The risk of being seen feels too great.

Not Your Fault
None of this is your fault. You’re simply trying to protect yourself from painful perceived threats, like judgment, criticism and rejection.

But, as you may know all too well, playing Hide & Eat is not a very fun game. It’s a fear-based, shame-driven activity that’s exhausting, demoralizing and disempowering.

Plus, it’s hard to enjoy whatever it is you’re eating when you’re anxiously consuming it at a fast and furious pace while crouched in a dark corner trying not to make any noise.

The good news is you can come out of hiding whenever you’re ready.

You Can Walk Away
Walking away from the game of Hide & Eat can take a lot of courage and self-compassion, especially if you’ve been playing it for a long time.

It’s best to take small steps, like setting boundaries with the Food Police in your life or experimenting with eating a forbidden food out in the open, perhaps with a supportive friend.

Disrupting the pattern of secret eating requires reassuring and proving to your scared self that it is safe to eat whatever and whenever you want and that your needs and desires are always valid.

Of course, if you are in a situation where you truly don't feel safe being seen eating, especially certain foods, by all means, eat in private. Doing so is self-protection and absolutely nothing to be ashamed of.

Seek Support
Untangling yourself from the grip of our toxic diet culture can be downright challenging.

I encourage you to seek support from a weight-neutral, anti-diet practitioner who can help you let go of the beliefs and behaviors (and games) that are no longer serving you. You deserve to eat and live freely.